Our mission

We believe experiencing the outdoors should be safe, comfortable, and fun for everyone.
We also believe the best products, customer experience and education empowers our community to get outside, make memories, and engage more people to protect our planet for generations to come.

- Daniel & Joe

for buyers

We are industry veterans that understand the outdoor product cycle inside and out because we’ve worked it as you, the buyer, and now we work it with you. You have a high bar with your store and the brands you carry. We strive to understand what works best in your market, and then we work with you to create a custom plan that drives your revenue.

for brands

The sales reps you work with as a brand are an extension of your culture. We work hard to understand your values, and your products so that we can be an extension of your team. You need product geeks that will learn your gear inside and out, take it to market, and expand your footprint in our territory.

“Daniel and the SSR team are a pleasure to work with. They’re super knowledgeable about the brands they represent, and always make their retailer partners their #1 priority.”
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Team SSR is my proactive solution to a constantly changing and challenging retail environment. Providing the latest updates, educating my staff, and being consistently available make Team SSR.,and the brands they represent, ideal partners for all my business needs. Daniel and the team know what it takes for my small business to flourish and have, through hard work and dedication, earned my loyalty and my trust."
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- Emily White, Roads Rivers and Trails, GOA board member

"Daniel and the SSR team are instrumental in delivering our brand values, product excellence and superior fit experience to our valued retail partners, and ultimately the end consumer. The depth of Osprey Pro Shops within the Great Lakes territory is demonstrative of their elevated product knowledge and creative engagement with retail staff which stands as a hallmark of their agency."

- Justin Kline, Sr. Domestic Sales Manager, Osprey

meet the SSR team

Daniel miller

Daniel Miller is the principal rep and owner for Specialty Sports Reps. An outdoor enthusiast from a young age, Daniel moved to Kentucky in 2007 and joined the professional industry as a buyer and manager. Daniel moved to SSR in 2013 and assumed ownership a few years later.
Daniel’s many superpowers include helping retailers be successful, providing reliable communication and response, and being flexible, thoughtful and helpful, especially in times of crisis or change in the industry. Daniel is known for both his professional and personal relationships with his retailers and brands, and works to help everyone achieve success. In his spare time, Daniel can be found on a river, fly rod in hand, mountain biking or hiking, or on the hunt for exclusive bourbons.

Joe Giordano

A native of Southeastern Michigan, Joe is the servicing rep for accounts in Michigan, northern Indiana and northern Ohio. He has been in the outdoor industry as a key account manager, buyer, and kayak guide since 1998. He has worked with both national and regional retailers, all while retaining his passion for the independent retailer. Joe’s super powers include building strong personal relationships, providing excellent customer experience, analyzing data, and finding the best breweries in any city he visits. In his spare time, Joe shares his passion for paddling, mountain biking,hiking and lounging with his family.